Global K-pop phenomenon TWICE has officially kicked off their 10th anniversary celebrations in grand style with the release of their highly anticipated fourth studio album, This Is For, on July 11, 2025. Known for their signature blend of high-energy choreography, catchy hooks, and magnetic stage presence, the nine-member girl group is also gearing up for a massive world tour, starting July 19, that promises fans an entirely new visual and sonic experience.
The new album, This Is For, showcases TWICE’s evolution over the past decade—from their early bubblegum pop hits to more mature, genre-blending tracks. With a thematic focus on empowerment, unity, and self-love, the album features standout songs like “Set Me Off,” “Starlight Anthem,” and “For Us,” which explore personal growth and the unbreakable bond between the members and their fandom, ONCE.
In a press statement, group leader Jihyo described the album as “a gift to everyone who has supported us for the last ten years.” She added, “We’ve grown a lot, and This Is For represents who we are today—stronger, closer, and more passionate than ever.”
Produced under JYP Entertainment, the album also boasts contributions from international songwriters and producers, including Melanie Fontana, Galactika, and Kenzie, giving the project a diverse global sound that aligns with TWICE’s growing international influence.
As part of the album rollout, TWICE is set to embark on their This Is For You world tour, which kicks off in Seoul and includes stops in Los Angeles, London, Tokyo, Jakarta, and São Paulo. The tour features completely redesigned stage sets, new costumes, interactive LED experiences, and solo performances that allow each member to shine.
Ticket pre-sales for ONCE fan club members sold out within minutes, and general ticket demand has been overwhelming, with venues in multiple countries already expanding capacity to meet fan demand.
The group’s management confirmed that more surprises are in store throughout the anniversary year, including a Netflix behind-the-scenes documentary, pop-up fan events, and exclusive merchandise drops.
Social media is already buzzing, with #ThisIsForTWICE trending globally on Twitter, TikTok, and Instagram. Fans have praised the album’s emotional depth and high production value, calling it “the perfect celebration of TWICE’s journey.”
Music industry analysts say TWICE’s ability to consistently evolve while maintaining a strong fanbase is a testament to their enduring global appeal. “In a decade dominated by fast-paced trends, TWICE has remained a constant by being authentic, adaptable, and driven,” said K-pop commentator Lena Park.
With This Is For, TWICE not only celebrates a decade in the limelight but also sets the tone for what could be an even more impactful future in global pop music.
